Google Analytics Event Integration (Version 2)

Google Analytics Event Integration (Version 2)

Talkative Events

If you are a user of Google Analytics you can enable the Talkative Engage scripts to dispatch events from customer interactions, more information on this can be found in the Adding Scripts guide. As a result, you will now be able to see Talkative Interaction events live in your Google Analytics.

Google Tag Manager Integration

If you use GTM to add events to your GA, you will need to add Talkative settings.

Creating a Trigger

  1. Go to triggers.
  2. Click New.
  3. Name the trigger TalkativeEvent.
  4. Select trigger type Custom Event.
  5. Fill in Trigger details:
    • Event name: Talkative-Engage
    • Trigger fires on: All Custom Events
  6. Save.

Creating a Variable

  1. Go to variables.
  2. Click New under User-Defined Variables.
  3. Name the event TalkativeAction.
  4. Select variable type Data Layer Variable.
  5. Fill in variable details:
    • Data Layer Variable Name: talkativeAction
  6. Save.

Creating a Tag

  1. Go to tags.
  2. Click New.
  3. Name the tag TalkativeGA.
  4. Select tag type Universal Analytics.
  5. Fill in tag details:
    • Track Type: Event
    • Category: Talkative-Engage
    • Action: Click the building block icon on the right and select TalkativeAction from the selection
    • Google Analytics Settings: Select your GA Tracking ID
  6. Add Trigger TalkativeEvent.
  7. Save.